Jörg Singer has been mayor of Helgoland since 2011. He studied industrial engineering in Germany and the USA and subsequently worked for various companies in the high-tech sector, including: Lufthansa. During his professional career, he learned to build, expand and rebuild companies. The result is a personal toolbox with experience and skills that he has been able to use since the millennium in corporate management and later in the establishment and management of their own companies. Et al Perfect Day GmbH received the award for the most innovative consulting company in Schleswig-Holstein at the most important industrial fair in Germany. In the office of the mayor he was able to successfully shape important projects since then. Et al the revolutionization of transport links, the reduction of island debt, the establishment of a new economic sector, and last but not least the rise in customer numbers by 25 percent. To accompany Heligoland safely and sustainably into a new life cycle is his most comprehensive transformation project to date. He lives with his family at the Helgoland Lighthouse.